Playson boosts position in key markets via LeoVegas esports betting brand Pixel.bet
Maltese online casino games developer Playson has entered into a content agreement with LeoVegas Mobile Gaming Group leading esports betting brand, Pixel.bet.
The deal with the Swedish mobile gaming company sees Playson’s popular online slots, such as the latest Buffalo title, Buffalo Power: Hold and Win and Rise of Egypt Deluxe along with the recently released hit, Legend of Cleopatra: Megaways, integrated with the online operator’s offering.
“Pixel.bet is an operator that entertains an impressively large customer base.”
To boost engagement in the Scandanavian and German markets where the LeoVegas brand operates successfully, the content developer’s collection of retention-enhancing, integration-free engagement tools will also be made available to the digital site.
Key market growth:
In an official press release, Sales Director for Playson, Blanka Homer said…
“Our sales team has worked diligently to grow Playson’s presence in key markets throughout the globe, so it’s fantastic to have our efforts rewarded with such an exciting partnership.
“Pixel.bet is an operator that entertains an impressively large customer base with a varied array of betting experiences, and our world class portfolio will undoubtedly be welcomed by its players.”
Playson’s latest commercial deal follows a period of significant productivity in which the firm has launched a diverse range of top-quality slots, including, Solar King, the most recent addition to its red hot Solar series.
Quality deals:
Also commenting on the agreement, Chief Executive Officer for Pixel.bet, Eirik Kristiansen, who added…
“We are delighted to be integrating Playson’s cutting-edge content suite, which is jam-packed with innovative gameplay features, stunning graphics and immersive sound effects.